How families find and choose care providers
Read the latest insights from Log my Care, in partnership with Care England.
The second in a two-part series, this research acts as a care provider’s guide to how families navigate care choices – and how providers can build trust from the first interaction to the final decision. It explores:
- Where the opportunities are to build trust early on with families
- How to use family confidence as a lever for commercial performance and operational stability
- The unique challenge for home care providers who don't have a physical location for families to get a sense of care
Download the report to leverage the insights into learnings on how you can differentiate yourself as a provider at that first point of provider discovery. 
In partnership with
With contributions from
This report provides an important and timely insight into how families navigate that decision. It challenges many of the assumptions that underpin how we think the care system works and instead shows how it is experienced in reality.
What shapes family confidence in care?
The first report in this research series explores how providers can develop reassuring communication and establish long-term trust with families.