Meet the team
Many of us have first-hand experience seeing and helping family members in care, so we understand the difficulties faced and the difference a great digital care system can make.
Read each of our personal stories, to understand more about our motivations.
Founders
"Trust in care is essential. It’s established through transparency and peace of mind, knowing that loved ones are looked after to the highest standards. Transparency protects those being cared for and gives staff assurances. I believe our platform brings this level of trust.
"My grandad lives in a nursing home that uses Log my Care. It helps staff ensure his care plan is delivered correctly and that nothing gets missed during shift changeovers. Inevitably, he’s been admitted to hospital and his emergency admission pack created by our digital platform, has made it easy and quick for medical staff to know what his care looks like, from medication to assistance with eating.
"I know he’s looked after well because the transparency gained through our technology, gives me complete confidence in his carers. I’m so proud that the tools we’ve developed support him daily."
"I met Sam whilst we were studying engineering together at Oxford. After spending time working in big data, health technology and genetics, I decided I wanted to help create a platform that positively impacts people’s lives. So, I joined Sam in his journey to create Log my Care and haven’t looked back.
"My work is heavily influenced by my personal experience of care, after seeing my grandfather spend the final five years of his life in a residential home and becoming familiar with the issues the care staff faced, like updating families and close friends.
"My long-term vision with Log my Care is to make social care preventative rather than reactive, allowing us to predict changes in someone’s health before they actually occur."
Customer Success
Meet Alex Barbera, Head of Customer Success with over 7 years of experience in the startup industry. Alex is passionate about driving customer success and ensuring that every client he works with realises their full potential.
When he's not working, Alex enjoys traveling, going for walks with his cockapoo (Brownie), cooking, and indulging in his love for music.
He is dedicated, driven, fluent in 3 languages and always striving for excellence. Trust Alex to be your customer success champion.
"Growing up, my family took care of my auntie who suffers from chronic depression and understand how difficult it can be to care for somebody without any professional support. Knowing that Log myCare is a tool that provides accessible data to help monitor the quality of care given is something that I’m proud to be a part of!
"My favourite part of the product is the Family Portal which allows families to be reassured that their loved ones are being provided a high level of care.
"I’m thrilled to be a part of a team that allows me to add continuous value to our service providers - which for me is an amazing feeling!"
Log My Care is providing a tool that will positively change the current challenges the care industry faces. I like the work that I do to make a difference and make a positive impact, which is why I chose to be a part of an organisation that is leading in doing this!
I chose to work at Log my Care within the customer success team so I could better understand our customer's needs. By doing this I can support our customers the best I can, so they have a positive experience not only using our customers but interacting with our team.
Having previously worked as a minute taker in the public sector I learned of the different pressure points within care homes. I’m so excited to be part of a team which is working hard to tackle these issues by digitalising the care sector meaning carers can deliver the best support possible.
Product
"In the last few years, I’ve seen an increasing number of digital experiences that focus on creating addiction for the users rather than providing real value, but Log my Care is the absolute opposite of this!
"In my role, I want to contribute to building the best and most complete product for care services.
"My favourite part of the product is ‘Create a log’ function of the Carer App. Five years ago, I was part of the original team who helped bring this to life and I had a lot of fun designing it!"
I’ve always wanted to make a positive difference through my work, so I’m excited to be part of an organisation that’s partnering with service providers across the UK to make their lives easier!
I have relatives who are supported by carers and it’s incredibly motivating to know that I’m helping improve the sector.
Hi I'm Ciprian, and I'm from Romania. I'm currently studying Computer Science. I am 21 years old and I've loved being around computers from a young age - I got into programming pretty early. My goal is to learn as much as I can right now and being really good at what I do.
Here, at LMC, I work as a Mobile Developer with React Native and building a wonderful app together with the rest of the Log my Care Team that changes lives!
I am a front-end developer at Log my care, where my role is to use my technical skills to make a positive impact on people's lives.
Our platform assists individuals with managing their care needs, helping to improve their overall health and wellbeing. I am responsible for building and maintaining the platform's front-end, ensuring it is user-friendly and reliable.
I work closely with other developers, designers, and stakeholders to deliver high-quality, impactful solutions. With my expertise, I am helping to empower people to take control of their care and improve their quality of life.
I'm Alex and I'm working as a Frontend Developer here at LMC. My biggest focus when working is delivering a product that brings an enjoyable interaction for the users. I'm also writing (tech-related) stuff from time to time.
When I'm not working I'm probably in the gym or enjoying a new city & it's scenery.
Hi there, I'm a proud Portuguese citizen, based in the lovely and sunny Portugal!
I have over 10 years of experience as a Developer, working on different businesses and products.
I think the Log My Care's purpose is quite noble, it was one of the main reasons that made me join to this adventurous project and team.
My main role is to disentangle complicated processes, make what seems to be complicated actually easy to perform - such as taking a candy from a kid, it seems easy, but it's actually quite hard!
My focus is to keep the data model properly structured and quite flexible, as well as keep our API clean, robust and easy to interact with other systems, I aim for nothing less than the perfection.
I love travelling, culture, history, music (rock, rap, hip hop, some trash metal) and a McFlurry! - Life ain't funny without ice-creams.
My name is Mihai, started my career by practising Corporate Law, from which I have gathered many useful skills and insights from multiple businesses, which today I use in my QA practice. The transition into IT has been full of challenges and projects which have proven to be a fertile ground for all my abilities gained in the last years. Mixing my social, business and technical skills is the recipe which I bring to the table. At LMC my goal is to provide value to the management side, facilitate the technical side, and grow the social aspect.
I'm a Product Designer / UX Researcher with 7 years of experience working within healthcare and NGOs.
I have a background in both psychology and data science, which gives me a unique perspective on understanding the needs and behaviours of our customers.
I believe in the power of design to make a difference in the world and am dedicated to improving care for those who need it most.
"I’m working with the Product Team to deliver high quality designs based on services’ needs. I’m also making sure that the collaboration between design and development is as fluent as possible.
"At Log my Care, I have the opportunity to create the best user experiences whilst helping society which drives us to make something really outstanding."
"I work closely with our product, making improvements based on our users' needs to ensure Log my Care the easiest to use care management platform out there!
"I really believe in what we do at Log my Care - every day I wake up and know I'm having a positive impact on people’s lives, and that feels pretty special."
"Log my Care gives me the opportunity to take people’s care to the next level.
"I'm focused on precision, effectivity and innovation, and my role is the perfect match!"
My name is Denisa and I’m a Mobile Developer. I am deeply passionate about what I do and the idea of helping people is incredibly motivating. I am thrilled to be part of the Log my Care team because I believe I have found the perfect environment to grow and make a meaningful impact.
I’m Madalina and I work as a Front-End developer here at Log My Care. My goal is to create user-friendly web interfaces for care management that are both responsive and accessible. I hope my solutions will improve the digital experience for healthcare professionals, thereby helping those who are most vulnerable.
I’m Flori and I’m a Fullstack Developer at Log my Care. With expertise in React and Node, my goal is to enhance our app, roll out new features, and tackle any bugs that come our way. I'm looking forward to contributing to the company mission and make a positive impact on our users' experience.
Hi there! I am Adrian, a developer at Log My Care. I am thrilled to be part of a team where I get to channel my enthusiasm for creating fast, reliable web solutions and ensure equal access for all users.
Marketing
I spent a lot of time in the hospice that was caring for my mother when I was a little girl. This meant that I grew up witnessing first-hand the amazing work that care workers do for our loved ones to provide outstanding levels of care throughout difficult times.
It's an absolute honour to bring my content marketing skillset to a company and team who are creating accessible technology to improve the care sector and to change lives. It's my mission to create content that educates and empowers care workers to use care management software confidently and to level up their care approach.
"There are few people I’ve ever met who are as kind and selfless as caregivers. They looked after my grandparents and allowed me to spend quality time with them, sharing big moments in my life. Their presence and participation in those special moments meant the world to me, and this would have been impossible without their carers.
"I was inspired by advice given to me to ‘do something that makes your family proud’ and ‘make things people genuinely like’. I’ve navigated my career with those wise words in mind and it has led me to Log my Care.
"Being a part of a team that develops powerful tools and resources to support caregivers and enrich the lives of families is a privilege and a huge motivator to do the best job I can."
Hi, I’m Tom, and I manage product marketing at Log my Care.
Inspired by the transformative work carers do day in and day out, I joined the team to contribute to their mission of transforming care and patients’ lives.
With over 5 years of experience in startup product marketing, I develop and scale product marketing capabilities for companies seeking to launch successful products and maintain their market presence.
My specialities include research, positioning, messaging, content creation, and sales enablement.
It's important to me to work for a mission-led organisation which is why I am passionate about working for Log my Care to support their work in making a real difference in the care sector!
Having the opportunity to contribute to making person-centred technology accessible to everybody in social care and working with an amazing team, is a huge motivator in the work I do.
Sales
I love helping small businesses with cool ideas grow - which is what I've been doing in the tech space for the last 7 years; building and scaling Go To Market teams and strategy.
Doing this at Log My Care feels a little different though - having the chance to support care providers in delivering more person-centred care at a time when the sector is under so much strain, gives me a lot of satisfaction.
If the work we're doing here can improve the lives of society's most vulnerable people even a little bit, we're doing something right!
"Growing up, I spent a lot of time during holidays and after school helping out at a local care home. I saw the difference good care can have on people’s lives and how digital care management can improve this.
"After being made redundant during the COVID-19 pandemic, I volunteered at the care home my parents run. It reminded me how much I loved spending time with residents when I was a kid and how a residential home can be a great place to live.
"So, when an opportunity came up at Log my Care, I knew I had to take it. Now, I’m making a difference once again, and give carers the digital tools to keep standards high, residents safe and families content."
I'm super excited to be joining the Log my Care team as an Account Executive. I'm originally from Dublin but have moved over to London to join the amazing team here!
It was really important for me to work with a company that was making a positive impact on other peoples lives and I believe the work we're doing here at my Log my Care will have a massive effect on the care industry as a whole!
Growing up with huge tech advancements (think Nokia 3310, Blackberry and 14 versions of iPhones) in the MANY years I've been around, I've loved seeing how tech continues to innovate and in particularly how it can be used for good.
That's why I'm super excited to be joining the Log my Care team as an Account Executive to properly understand the challenges the industry faces and inevitably to help introduce our platform to hundreds more care homes across the UK.
I am thrilled to join Log My Care as a Sales Development Representative, merging my passion for healthcare with the innovative world of digital care management. After completing my medical training, I recognised the need for efficient care delivery and chose to be part of Log My Care's mission to transform the industry.
As a Sales Development Representative, my goal is to create meaningful connections with care providers, understanding their needs and demonstrating how Log My Care's platform revolutionises their operations. I am driven by the potential of technology to shape the future of care and committed to delivering exceptional customer experiences.
Joining the Log My Care family feels like the perfect fit. Together, we will empower care providers, forge strong connections, and make a lasting impact on the lives of those in need. I am honoured to be part of this journey and excited for the transformative changes we will bring!
With a background in healthcare, previously working in the NHS as a Doctor, I am delighted to be working with a company that have such a strong sense of purpose, keeping those in need at the very centre of everything that we do.
As a Sales Development Representative I look forward to understanding what life in the care sector looks like for you. Through this I look forward to helping you identify how we can support carers to provide the excellent quality of care that they want to give, and that service users deserve.
My time working in a care home really opened my eyes to the incredible work done in the care sector. I’m thrilled to be part of Log my Care, an innovative platform committed to supporting the care industry’s digital transformation.
As a Sales Development Representative at Log my Care, my goal is to cultivate meaningful relationships with care providers, assisting them in their transition to the digital realm, all the while ensuring that those in care remain at the core of this transformation.
People and Finance
I’m thrilled to be working with an amazing team who are creating accessible technology to improve the care sector and to change lives.
I’ve grown up with my grandparents being cared for by family members, so I’ve seen first-hand how amazing the people who work in this industry are. Being part of Log my Care’s journey is really special.
As People Manager, I look after everything people-related, from recruitment, and people operations to culture, and am on a mission to make Log my Care a great place to work!
I'm proud to be part of Log My Care’s mission and enjoy being able to make a difference in people's lives. Growing up with relatives in social care, I saw first hand how important social care is, so it’s great to be able to give back to the sector by being part of a company that's using tech to revolutionise social care. Plus, I get to work with a brilliant team of people who are passionate about making a difference.
As RevOps Manager, I bring the commercial teams together by managing our systems and data and providing insights, to help keep us pulling in the same direction towards a common goal.
I love supporting businesses and their founders with their growth journeys. Over the past decade I have supported multiple owners in getting investment for their growth journeys. More recently, I supported an Ed-Tech business grow 5x, through building its financial, organisational and strategic capability and subsequently joined LMC to support them on this journey as well.
At Log My Care I am extremely proud to be working at a business that has developed technology that will improve the lives of society’s most vulnerable and the carers that look after them every day.
Our consultants
"I started working in social care when I was 17 years old and fell in love with the sector! I’ve spent the majority of my career working in both care homes and home care, so know first-hand how tough it can be as a frontline member of staff. But nowadays, I’m a Regional Business Manager helping support services in my local area.
"I enjoy raising awareness about the sector and over the last couple of years I’ve led numerous campaigns and petitions, including calls for the government to see and treat care workers as skilled professionals.
"At Log my Care, I write weekly blogs, offering my advice and thoughts on key topics throughout social care."
Our board members
"I'm a London-based entrepreneur and angel investor. Next to supporting the growth of Log my Care, I'm the Founder and CEO of GuestReady, a tech-enabled short-term rental management company, managing a portfolio of 2,500 properties across the UK, Portugal, France and Dubai.
"Before launching GuestReady in 2016, I was a Country Managing Director in Taiwan and the Philippines at Rocket Internet-owned Foodpanda and a Management Consultant at Oliver Wyman in London.
"I have an MSc in Accounting and Finance from the London School of Economics and a BA in Business Administration from the University of St.Gallen, Switzerland."
"I was born and raised in the coastal city of Mombasa, Kenya and moved to London in 2004 to study an undergraduate degree at the London School of Economics, where I graduated with honours.
"After university, I started a graduate role within Fixed Income Derivatives at Lehman Brothers, which was subsequently bought over by Nomura. I transitioned into the business world in 2013 and haven't looked back since.
"I currently operate two care homes in Southampton with a vision to expand further."
"I'm the Founder and Managing Director of Banyan Care, a Board Trustee and Treasurer for Care England, the leading representative body for independent care services in England, in addition to being a Non-Executive Director of Log my Care.
"I have over 15 years' experience working at a senior level in an operational and advisory capacity across health and social care, including with national care providers Westminster Healthcare and Barchester Healthcare. I'm a Care Ambassador and Organising Committee Member for the Sparkle for Social Care campaign and Care Sector Fundraising Ball.
"I have an undergraduate management degree from the University of Manchester and I’m a Chartered Financial Analyst."
